At gnarly bay, one thing we will not do is make political ads. So, let’s be clear. This is not a political ad. This issue, although firmly wedged into the impassioned punditry of online echo chambers and debated at podiums along endless campaign trails, is a public health crisis…and we were excited to team up with Wunderman Thompson and 97PercentOrg to take a new approach at the problem. This Aim For Change PSA, targets gun owners to take action, and sign a petition to declare support for 4 common sense gun laws that would decrease gun-related homicides by 28%. Shot and Directed by Andric Queen Booker and produced by Aaron Schurman, Madeline Saloga and Shannon Etheridge, we are proud to share this project, and we hope that it helps to make a real difference.
Director - Andric Booker
Head of Production - Aaron Schurman
Client Producer - Shannon Ethridge
Producer - Maddie Saloga
DP - Evan Chan
Field Sound Recordist - Jameo Duncan
Agency Producer - Chelsea Sweetin
Agency Creative - Ari Elkouby
Executive Creative Director - Amber Justis
97Percent Team - Staci Miller, Ernesto Chavezvaldivia, Adria Marquez, Mathew Littman, Tim Napier, Michael Pierce
