THE GOAL

Gnarlybay was tasked with creating a short film showcasing the development of RIDC (Running Industry Diversity Coalition) through the perspective of two leading board members, Alison Desir and Chris Lampen-Crowell, celebrating their journey while explaining the goals and objectives of the initiative in their efforts to reshape a more inclusive and equitable running industry.

Client - Brooks Running

Director - Shaandiin Tome

Executive Producer - Lindsey Hagan

Executive Producer/Creative Director - Dan Riordan

Head of Production - Aaron Schurman

Producer - Abbey Smith

Cinematographer - Chris Naum

Post Production Supervisor - C.J. Taglione

Edit + Color - Jordan Ingram

Sound Design + Mix - Jared Blizzard

Production - Sara Mustelin, Tara Munoz, Matt Barrett, Emily Cameron, Matt Lohr, Trevor Stevens.

TEASER

THE APPROACH

We partnered with Director and Sundance Fellow Shaandiin Tome to eloquently shape a day in the life scenario that would help humanize both Alison and Chris while clearly depicting the challenges, determination and growing pains of rewriting a narrative in the running space. We felt an intimate, vulnerable approach would be the best avenue to engage an audience by meeting them with openness in familiar settings.

Shaandiin Tome is a recognized filmmaker from Albuquerque, New Mexico. Her breakout, award-winning short film Mud (Hashtł’ishnii) premiered at Sundance Film Festival in 2018, with foreign debut showings worldwide elevating her as a writer/director. While working on her path as an evolving filmmaker, she has directed multiple narrative-shifting short documentaries. Her work spans media and brand companies such as Alterra Mountain Company, Vox, Levi’s, Vice, and media organizations PBS and National Geographic.

Her cross-cultural experiences allow her to collaborate with other trailblazers in capturing untold stories among the indigenous community, both as a director and cinematographer. She aims to bring resonating imagery in a blend of convergence with story, illustrating her perspective as a Diné woman.

We are lucky to work with Shaadiin as a close collaborator on projects that push the cultural needle, and inspire thoughtful conversations about our world.