Cannondale - Topstone Carbon Launch campaign

To launch Cannondale’s Topstone Carbon Gravel bike, we set out to create an anthemic, fast-paced series of films that redefined what’s possible on gravel– showcasing the Topstone ripping through singletrack and exposed terrain once considered impassable. The result is a bold, human-centered visual story that inspires curiosity, confidence, and the drive to push beyond personal and mechanical limits.